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Selling and Negotiating ::

Selling for Professionals Who Sell

SalesPro™ [86kb PDF]
is a two-day workshop for “professionals who sell” (vs. “professional salespeople”).

The sale of professional services and technical products presents unique challenges. It usually requires an in-depth knowledge of a technical area, gained from education and experience in a non-sales area; and requires selling to a sophisticated customer. This four-part program equips professionals to use a unique 8-step process to analyze and meet such a customer’s needs.

  • Part 1 – The Front End
  • Part 2 – Selling
  • Part 3 – Making a Sales Presentation
  • Part 4 – Overcoming Objections


No-Fault Negotiating [44kb PDF]
This two-day, fast-paced, interactive workshop provides participants with the most innovative and successful negotiating techniques available. No-Fault Negotiating is a highly interactive, participant–centered course designed to improve the skills needed for successful negotiation outcomes, while learning and practicing five key principles of “win–win” negotiating. The workshop uses “real world” role-plays and business cases to involve each participant, and to ensure relevance for the participants. The following competencies are identified, explained, assessed and practiced in the workshop.

  • Diagnostic Information Gathering: The process by which one discovers and uses every resource available to find and evaluate relevant information.
  • Listening: The ability to hear, understand and respond to information received from others.
  • Analytical & Creative Thinking: The ability to approach a problem using logical, systematic, and sequential thinking to make the right decision, and to create other options.
  • Interpersonal Awareness: The ability to relate to others in a way that builds and enhances personal relationships.
  • Problem Solving: The ability to identify and analyze potential problems, and to create alternative actions to avoid or eliminate problems.
  • Relationship Building: The ability to relate to others in an open, friendly, and accepting manner; to show sincere interest in others’ concerns, and to initiate and develop key relationships as a priority.
  • Effective Communication: The ability to ensure that information is conveyed to others, expressing yourself clearly—both orally and in writing—in ways that are persuasive to the intended audience.

More About Selling and
    Negotiating
These are competency-based training programs that develop competencies needed by both managers and non-managers, but do not fall neatly into the other categories of programs.

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