When companies select CEOs in their late 40s.

CEOGenerational changes are occurring  in the executive suite as more companies hire chiefs in their late 40s.                        

Generation X is moving into the corner office, bringing a different style to the way companies are run. So begins a recent article in the Wall Street Journal. Here are a few of the highlights from that article and possible implications for HR professionals.

In general, younger Chief Executive Officers (aka CEOs) tend to:

  • Be more dedicated to keeping products and services relevant for the rising millennials projected to comprise 75% of the workforce by 2025.
  • Take more risks
  • React faster to sudden business shifts. Are more nimble and agile.
  • Favor a flatter organizational structure so they can make decisions faster
  • Be tech savvy and focused on technology

AND…they are more focused on talent management and development. According to    the article, Gen X CEOs:

  • Spend more time wooing and keeping younger staffers.
  • Delve deeper into hiring and retention.
  • Place more emphasis on human capital for long-term competitive advantage.
  • Look for better ways to balance work-life needs for all employees.
  • Emphasize setting of the culture of the organization.

Here are a few relevant quotes by contributors to the article:

  • “Talent acquisition and retention is a huge component of what we [new CEOs] need to think about. That is where you get to set the culture.”
  • “Businesses gain a greater recruiting advantage from their organizational culture than higher salaries or fast promotions.”
  • “Managing talent is a critical focus for the new CEOs because the contemporary economy heavily depends on service and knowledge workers, and corporate loyalty has faded as people change jobs more often.”
  • “Millennials, people in their mid-teens to mid-30s, have a different expectation of what they’re looking for in employers,” favor greater flexibility about where and when they work, and “their hearts want to be engaged.”

Featured in the article are new CEOs younger than 50 in McDonald’s, Harley Davidson, Microsoft, and Aqua America.

Implications for Human Resources 

Competencies and competency-based applications can be used to set and communicate an organization’s culture and values. Many organizations recognize the importance of culture in achieving competitive advantage. Executives can identify a competency framework that best reflects the characteristics of current and future employees, characteristics that are a good “fit” for the organization’s culture.

Human resources can build a competency architecture, models, and applications that are customized to the organization’s unique culture and strategy and that provide a framework for selecting, developing, and retaining talent. This can be accomplished with a methodology that doesn’t require complex software or off-the-shelf models. If a generic competency dictionary is used to facilitate the process, it should be seen by employees as practical, comprehensive, easy to work with (no more than 40 competencies), and written and organized in a way that is easily understood by all.

Workitect’s competency system is a blueprint for designing competency-based talent management applications that address the interests of the Gen X CEOs and employees described in this article.

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The Strategic Importance of a Competency Framework

A business cannot excel and meet its strategic objectives without having a high percentage of superior performing employees at all levels. Consequently, talent management and development has become a critical challenge for organizations. Many organizations have embraced the concept of competence, competencies, and job competency models as a framework for the development of integrated talent management applications. Successful implementation of competency-based applications for assessment and selection, training and development, and performance management, raises the level of performance throughout an organization.

Definitions – a Review of the Major Components

Competencies are…

The skills and behaviors that outstanding performers demonstrate more often, more skillfully, and with better results than do average performers. Read more >

A Job Competency Model is…

A group of 8-12 competencies that together describe successful performance for a particular job or role, in a particular organization.  Read more >

A Competency Framework is…

A set of 25-40 non-technical competencies that reflect the organization’s culture and values, and have been determined to be essential to carrying out it’s vision, mission, and strategy. The competencies are described in a dictionary to ensure that skills and characteristics are described with the same competency names in the models and applications that are developed.

3_Step_Ident&ApplyCompetenciesCreating and Implementing a Competency Framework – Case Study

This company developed a comprehensive competency framework for its organization. Workitect provided consulting assistance for the project. Several of their HR staff received training for their role in the project through attendance at our Building Competency Models workshop.

A competency model was developed to identify what drives top performance in management/leadership roles today, and to recognize what will be required from our leaders in the future in order to achieve the organization’s strategic plan. The model established expectations for all managers and leaders going forward.

The Competency Framework established a common language to describe what superior performance looks and feels like. This enabled all employees, but especially those in leadership positions, to gain greater understanding of the requirements of their jobs, identify and maximize their strengths, and enhance their performance against their development needs. It also provided a link between behavioral expectations of success and the corporate strategy. The reason is that appropriate behavior leads to successful performance, which in turns helps the business reach the overall strategic objectives.

The Competency Framework was a key resource to align HR systems and programs to the overall corporate strategy. It provided a structure and consistency of approach that allowed the Human Resource function to better support leaders, and ultimately all employees, by improving the way behavior and superior performance was linked. It also helped create clearer development models and contributed to the way individuals integrate into our culture.

Having a Competency Framework enabled the HR function to better support the business by providing the following benefits:

  • A way to communicate and reinforce our core values and visualize the increasing importance of new strategies and ideas
  • Consistency in the use of competencies; avoidance of duplication and simplicity of approach
  • Alignment of HR policies and processes around a common language
  • Measures of individual and organizational capability
  • Role Clarity

 Contact us or visit our Competency System web page to review an edited version of the actual HR Implementation Guide.

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What is a Competency?

A competency is an underlying characteristic of an individual, which can be shown to predict Superior or Effective performance in a job; and Indicates a way of behaving or thinking, generalizing across situations, and enduring for a reasonably long period of time.

There are five types of characteristics:

  • Skills: e.g., active listening
  • Knowledge: e.g., electronics, conflict resolution methods
  • Self-Concept (attitude or value): e.g., team vs. personal achievement, occupational preference
  • Trait: e.g., stamina
  • Motive: e.g., achievement motivation

Implications for talent management and development

Some types are more visible than others – like sections of an iceberg. The type of competency has practical implications for talent management and development. Knowledge and skill competencies tend to be visible, and relatively surface, characteristics of people. Self-concept, trait, and motive competencies are more hidden “deeper”, and central to a person’s personality.

Iceberg_1

Surface knowledge and skill competencies are relatively easy to develop; training is the most cost-effective way to secure these employee abilities. “Core” motive and trait competencies are hard to assess and develop; it is most cost-effective to select for these characteristics. Self-image, self-concept competencies, such as self-confidence can be changed, albeit with more time and difficulty; these attributes are most cost effectively addressed by training, by psychological counseling, and/or with positive developmental job assignments.

multiple-level-art_wht_bkg

 An Example of a Competency

ADAPTABILITY

Definition: The ability to keep functioning effectively when under pressure and/or experiencing rapidly changing or uncertain conditions, and to maintain self-control in the face of hostility or provocation.

Observable behaviors

  1. Remains calm under stress
  2. Can effectively handle several problems or tasks at once
  3. Controls his/her response when criticized, attacked or provoked
  4. Maintains a sense of humor under difficult circumstances
  5. Manages own behavior to prevent or reduce feelings of stress
  6. Quickly adjusts and constructively reacts to unforeseen circumstances and setbacks
  7. Modifies behavior to remain effective in different organizations and cultures

Learn more about competencies and competency models by reading Competence At Work by Lyle and Signe Spencer, visiting Workitect’s “About Competency Models” web page and our Research, White Papers, Articles, and Case Study section.

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Tailored Workshops Produce Sustainable Competency Models

Explaining ideaPublic workshops such as the 3-day Building Competency Models and 1-day Creating Technical Competencies workshops, are effective at training and certifying individuals and small teams to develop job competency models and HR applications. But, each organization has its own particular needs and situation that are difficult to address in a public workshop, even with an hour of individual consulting help that is a part of the BCM program. Onsite programs can be customized to the special needs of an organization. Consulting assistance can be a larger component, technical competencies can be included, or organizational issues addressed.

Other benefits include being able to:

  • Evaluate, and possibly modify, past or existing model building approaches,
  • Focus on strategy, planning, and implementation of specific applications
  • Achieve synergy; prepare implementation team members to collaborate and support each other
  • Ensure consistency in applying model building methodology
  • Obtain cost-savings; training more people with no travel costs

Here are a few examples of on-site workshops and planning sessions conducted in 2013:

ac_white_stkAir Canada:

Our 3-day Building Competency Models workshop was modified to devote more time to plan the implementation of the various competency modeling approaches, and on the development of three high priority HR applications.

braskemBraskem (formerly Sunoco Chemical):

Tailored a 3-day workshop that combined the essentials of both the building competency models and building technical competencies sessions for the HR staff. The workshop also focused on developing a consistent approach for building models throughout the company.

“Workitect demystified the competency development process and gave us the confidence to move forward with our program.”

Kelly Elizardo
Director, Learning & Development

attachmentFranklin Templeton:

We developed and delivered a 2-day working session to review the essential of building competency models with the company’s HRD staff.  The second part of the program was to build expertise in how to explain and sell the benefits of competencies to clients and to facilitate a consistent process for building models throughout the company.

john_deereJohn Deere:

The company had started a process to build technical competency models for a number of roles within the organization.  We developed and delivered a 1-day working session to review the essentials of technical competencies and use these principles to review and revise the work done to date.   

dod20ig20logoU.S. Department of Defense, Inspector General Office:

We delivered two 4-day on-site sessions for the staff who are charged with building models for their organization. The workshops included both building competency models and building technical models.

“This course is simultaneously practical, comprehensive, and intellectually rigorous. By providing the project methodology and modeling methodology, Workitect has given me all I need to succeed. I am ready to go!”

Deane Williams
Program Manager

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The Multiple Jobs Approach to Building Competency Models

Group of Multiethnic Diverse Mixed Occupation PeopleIn the Multiple Jobs Approach, competency models are developed simultaneously for a set of jobs (e.g., all professional jobs in marketing; all R&D jobs, or all the job in a small organization).

Use of Building Block Competencies

To ensure consistency among these competency models, the first main step is to identify a set of building block competencies from which each competency model will be constructed. One source of building block competencies is a generic competency dictionary: a distillation of commonly occurring competencies and their behavioral indicators into an organized, conceptually clear set of competencies. These generic competency dictionaries can be obtained from consulting firms that specialize in competency modeling and adapted to fit the organization’s language and culture.

Generic competency dictionaries typically focus on non-technical competencies. If the competency models need to include technical skills and knowledge, as is often the case, a set of relevant technical skill/knowledge competencies can be identified with the help of subject matter experts within the organization.

Identification and Use of Competency Levels

When building competency models with the Multiple Jobs Approach, it is often useful to identify and distinguish different levels of a competency. For example, a first-level management competency model might need to include a basic level of planning skill, but a project management competency model would require a higher level of planning skill. A competency model for nurses might include a basic level of understanding of cardiac knowledge, but the competency model for a cardiologist would specify a higher level of this skill.

When defining competency levels, one approach is to establish a set of levels with general definitions that are used for every competency. Usually, there are three or four levels, as in the following table.

Level General Definition
Basic Has the level of skill expected after completion of an introductory training program or course; can perform tasks requiring a limited range of skills; work must be closely supervised.
Intermediate Has the level of skill expected after significant and varied work experience in the area or completion of several courses; can perform task requiring a broad range of skills; work requires limited supervision.
Advanced Has the level of skill expected after extensive experience or completion of many courses; can solve highly challenging problems and serve as an expert resource.

Some organizations use a set of general levels like these, but develop different definitions of these levels for each competency.

The use of competency levels makes it possible to distinguish the requirements of different jobs. Levels are also useful in performance assessment and appraisal. For example, a manager preparing a performance appraisal can use the competency levels to assess an employee on each of the competencies identified for the employee’s job. The use of competency levels also facilitates matching employee assessments with job requirements for internal selection or for career planning.

Use of Core Competencies

In applying the Multiple Jobs Approach, some companies establish a core set of competencies for all of the jobs or for all of the jobs within a job family, such as R & D. For example, an organization might decide that the competency model for every job should include Results Orientation, Flexibility, and Customer Orientation. The IT Department might identify additional competencies required in all of its jobs. The competency model for a particular job within the IT Department would include the core competencies for the organization, the competencies for all IT Department jobs, plus several job-specific competencies. This approach can lead to large competency models with 16 or more competencies.

When the Multiple Jobs Approach is Appropriate

1. Whenever competency models are needed for several jobs within an organization. The approach is especially useful when it is important to specify technical skill/knowledge requirements.

2. When HR staff plan to apply the competency models for career planning and succession planning, which involve matching employee assessments to the requirements of multiple jobs.

3. Because the administrative management of multiple competency models can be complex, many good technological solutions have been developed for this purpose. Some involve purchasing or leasing software, while others involve purchasing a license to use web-based applications that reside on third party servers. Technology facilitates competency assessment, development planning, and internal selection.

Advantages of the Multiple Jobs Approach

1. The competency models developed from it cover many jobs in an organization, thus achieving a broad impact.

2. Because there are different competency models for different jobs, this approach also facilitates HR tasks such as internal selection, career planning, and selection planning, which require matching employee profiles to job requirements. This approach also simplifies comparison of the requirements of different jobs.

3. Because this approach involves using a common set of building block competencies, these building block competencies can become a common conceptual framework for talking about the requirements of different jobs. Using this common framework, HR staff can develop a training curriculum and other developmental experiences which are applicable across jobs.

Disadvantages of the Multiple Jobs Approach

1. This approach is inherently complex, because it involves working with many different competency models. Managing the use of multiple competency models can be complex for HR staff, unless they use one of the competency management software applications designed for this purpose.

2. The complexity of the Multiple Jobs Approach makes it harder to explain and communicate to staff.

One of three approaches used by Workitect to create job competency models. Other approaches are the Single Job model and One-Size-Fits-All model.

Taught in the Building Competency Models certification workshop.

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Develop Results-Driven Leaders

Results-Driven TeamResults Orientation is a competency that is defined as focusing on the desired end result of one’s own or one’s unit’s work; setting challenging goals, focusing effort on the goals, and meeting or exceeding them. A person demonstrating this competency:

  1. Develops challenging but achievable goals
  2. Develops clear goals for meetings and projects
  3. Maintains commitment to goals, in the face of obstacles and frustrations
  4. Finds or creates ways to measure performance against goals
  5. Exerts unusual effort over time, to achieve a goal
  6. Has a strong sense of urgency about solving problems and getting work done

Importance of this Competency

Results Orientation enables an individual to set and achieve challenging goals. People with this competency keep their goals and performance measures firmly in mind, so that they accomplish more in a shorter period of time. This competency is also an advantage after downsizing, because staff of a leaner organization must accomplish more work and become more productive.

General Considerations in Developing this Competency

One of the best ways to develop this competency is to work closely with a manager or team leader who demonstrates it. These people set challenging but achievable goals and milestones, regularly checking their progress against goals. They also demonstrate a sense of urgency about achieving goals. You may also find it helpful to read one of our guides that address goal setting. In addition to the ideas below, examine the time management readings and listed under Analytical Thinking in Workitect’s Competency Development Guide.

Practicing this Competency

  • Prepare a set of personal work-related goals for the next two weeks. List what you will do in specific terms.
  • The next time you are in charge of a meeting, prepare an agenda that includes specific objectives. Keep the group on track to ensure that you meet all objectives for the meeting.
  • Find ways to measure your own work or a team’s work. First identify the most important outcomes you are working toward with each key task. Develop a way to measure each key outcome. For example, if you are in a Sales group, you might measure number of cold calls, number of customer meetings, number of proposals, and number of sales closed per week. Once you have identified the measures, graph each measure to track trends over time. For example, one graph might plot number of customer meetings held per week.
  • If you are on a team, push the team to identify specific goals with deadlines and specific team members accountable for their completion.

Obtaining Feedback

Prepare a set of goals for your own work or for a team of which you are a part. Show the goals to someone whose judgment you respect. Ask if the goals represent the right balance between being challenging and being achievable. A good set of goals should be challenging enough to provide positive motivation and realistic enough to be achievable with some extra effort.

Learning from Experts

Interview someone who has achieved impressive results. Ask this person what he/she does to achieve results. Ask the person to describe in detail what he/she did to achieve one or two impressive results. Ask about planning, setting goals, and dealing with obstacles.

Coaching Suggestions for Managers

If you are coaching someone who is trying to develop this competency, you can:

  • Model this competency by publicly setting challenging but achievable goals for your unit.
  • Ask the person to prepare a set of personal work-related goals for the next 3-6 months. Review the goals with this person and provide feedback and suggestions. Set up a procedure for the person to regularly meet with you or keep you informed about progress toward the goals.
  • Provide assignments which involve having the person work closely with someone who is strong in Results Orientation

Sample Development Goals

– By January 16, I will prepare a set of personal work-related goals for the first quarter and review these goals with my manager.

– By February 1, I will develop 3-6 key measures of my work progress. I will plot each of these measures on a graph displayed in my cubicle.

– By March 4, I will ensure that the Distribution Reassessment Team has developed a set of goals for the second quarter and an action plan with specific tasks, milestones, and accountabilities.

– By June 30, the team will meet all of its goals.

Resources

Books

Getting Results: Five Absolutes for High Performance, by Clinton Longenecker & Jack L. Simonetti. New York, NY: Jossey-Bass, 2001.

Goals and Goal Setting, Third Edition: Achieving Measured Objectives, by Larrie Rouillard. Menlo Park, CA: Crisp Publications, Inc., 2002.

Performance Management: Changing Behavior that Drives Organizational Effectiveness, by Aubrey Daniels & James Daniels. Tucker, GA: Performance Management Publications, 2004.

Process Reengineering in Action: A Practical Guide to Achieving Breakthrough Results, by Richard Y. Chang. New York, NY: Jossey-Bass, 2000.

Root Cause Analysis: Improving Performance for Bottom-Line Results, Third Edition, by Robert J. Latino & Kenneth Latino. Boca Raton, FL: CRC Press, 2006.

The Answer to How Is Yes: Acting On What Matters, by Peter Block. San Francisco, CA: Berrett-Koehler Publishers, Inc., 2002.

The Seven Habits of Highly Effective People, by Stephen Covey. New York, NY: Simon & Schuster Ltd., 2005.

Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long, by David Rock. New York, NY: HarperCollins Publishing, 2009.

 

External Courses

Building Better Work Relationships: New Techniques for Results-oriented Communication. Three days. American Management Association. Tel. 877 566-9441.http://www.amanet.org/training/seminars/Building-Better-Work-Relationships-New-Techniques-for-Results-oriented-Communication.aspx

Getting Results Without Authority. Three days. American Management Association. Tel. 877 566-9441.

The Fundamentals of Structural Thinking. Four days. Robert Fritz, Inc. Tel. 800 848-9700.

Directory of Resource Providers

This same level of information is available for 34 additional competencies that are a part of Workitect’s Competency Dictionary. Workitect helps individuals and organizations to develop competencies and competency models. We customize guides and provide licenses for the use of development guides throughout an organization. Contact us to learn more about the range of tools we provide. 

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The Benefits of Competency Based HR Applications

Eliminate HR? No problem? Not so fast.

What value is added when human resource applications are built on a foundation of job competency models?

Career Pathing and Retention

Job Competency Models provide detailed maps for existing employees to follow as they plan their careers and self-development. The model for any given job describes the exact competencies necessary to advance to that job, giving aspirants both secure information and incentive to acquire those competencies. That’s the kind of open opportunity that keeps talented and ambitious people working for you.

Recruitment and Selection

Today you may have all your players in place, but every new day brings the possibility of change. Retirement, outside recruitment, personal difficulties:

These and many other events can leave you with holes to fill–and anxiety about the quality of the people you’ll choose to fill them.

By applying Job Competency Models to the promotion and hiring processes, your senior management can greatly simplify their work. Models identify optimal career paths to look for, simplifying the search for candidates. Models also describe in detail the exact competencies employees will need to perform well in their jobs.

Performance Management

Performance assessments underlie decisions about employee rewards and promotions. Unfortunately many employees feel they have little control over the results of their work. You can counter this perception by linking employees’ rewards to their competent performance in employees’ rewards to their competent performance in defined areas. By doing this you empower workers and encourage cooperative, team-building behavior.

Job Competency Modeling provides an excellent base for performance management. As with development and recruitment, employee assessment is based on accurate, detailed information about job performance. To appraise this performance effectively, your managers need:

  • Accurate job-performance standards
  • Clear descriptions of job behaviors required to perform specific job tasks
  • Indicators of both average and superior job competencies

When you use competency models to provide these data, assessments yield useful, practical recommendations. Competecy–based compensation systems also explicitly tie rewards to the development of key competencies. This gives employees greater control over their professional development and offers incentive for excellence to workers and managers on every level.

Training and Development

Competency modeling provides a truly ideal framework for your training programs. Studies show that competency-based training offers a return on investment (ROI) nearly ten times higher than the ROI of traditional training methods. And improvement of your training is central to Workitect’s purpose. We have developed a process entitled the Competency Acquisition Process (CAP) for managing training efforts through increasing levels of competencies. The CAP consists of seven steps, outlined below:

– Identification of Required Competencies: Job Competency Models supply this information, or a simpler, less detailed system can be used for non-critical jobs.

– Assessment: Employees assess their current competencies and compare them to examples of superior performance. Performance assessments by managers are obvious tools as well. Employees and managers then decide which skills to focus on.

– Observation and Study: Employees study examples or models of superior performance. Trainers provide supporting information to aid participants’ comprehension.

– Practice: After acquiring a basic understanding of the concepts involved, participants move to practical, job-related applications of their new knowledge.

– Feedback: Trainers observe participants applying their new knowledge and offer constructive feedback and reinforcement.

– Goal-Setting: Trainers work with employees to set specific goals and action plans for applying new competencies back on the job.

– On-the-Job-Support: Supervisor and peers reinforce and support each individual’s demonstration of newly acquired skills.

When your employees enter this cyclical process of planning their own development and acquiring necessary training, everyone benefits. They take responsibility for their own career paths, their own job security, and you gain an ever more skilled and competent workforce. Improved performance, bonuses, increased productivity, and career advancement spell success for everyone.

Let Us Help You

Workitect has recently helped organizations in Chicago, New York, and beyond to develop competency models, frameworks, and applications for human resources and talent management.  You can learn how to develop your own models and applications by attending our Building Competency Models workshopContact us today to learn more about how we can help you.

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Developing the Persuasive Communications Competency

From Workitect’s Competency Development Guide, a 280-page resource guide for developing thirty-five competencies.

Definition: The ability to plan and deliver oral and written communications that are impactful and persuasive with their intended audiences.

  1. Identifies and presents information or data that will have a strong effect on others
  2. Selects language and examples tailored to the level and experience of the audience
  3. Selects stories, analogies, or examples to illustrate a point
  4. Creates graphics, overheads, or slides that display information clearly and with high impact
  5. Presents several different arguments in support of a position

Importance of this Competency – Persuasive Communication is important for professionals in sales and marketing. It is also important for leaders, who need to gain support for a new vision of the organization, for an operational plan, and for changes in structure and work processes. This competency is also important for anyone who needs to gain others’ support for initiatives.

General Considerations in Developing this Competency – This competency involves developing two skills. The first of these is designing and developing communications that will have a persuasive impact. This skill requires thinking about and anticipating the impact of various communication strategies. Two kinds of information can be used to achieve a persuasive impact: (1) identifying and highlighting arguments or data that are logically compelling; and (2) identifying and highlighting arguments or data that address specific interests, concerns or fears of the audience.

An excellent way to enhance your ability to design and develop persuasive communications is to work closely with someone who is skilled in this ability. Books and courses on presentation skills can also be helpful.

The second skill involved in Persuasive Communication is presentation delivery. A course in presentation skills is likely to be especially helpful, because it combines specific instruction with practice and feedback. There are also books, videos and self-study courses to develop presentation skills.

Practicing this Competency

  • Look for and take advantage of opportunities to prepare and deliver presentations. In designing a presentation, identify and highlight information that will have a persuasive impact because it is logically compelling.
  • In designing a presentation or preparing for an influence meeting, try to anticipate the interests and concerns of the audience. Before the meeting or presentation, call someone in the audience and ask what kind of information would be most helpful and what the audience will be most interested in hearing.
  • In constructing a presentation, use examples or analogies based on the experience of your audience. For example, if you are talking to manufacturing staff, you might use examples dealing with production runs.
  • Take time to find and develop interesting stories to illustrate points in a presentation.
  • Use presentation software to develop attractive, high-impact graphics for your presentation.

Obtaining Feedback – Before delivering a presentation, review the content with someone whose judgment you trust and ask for feedback and suggestions.

Ask someone to observe you delivering a presentation and to give you feedback and constructive suggestions.

Have someone videotape you delivering or rehearsing a presentation. Then view the video and note specific things you can do to improve your presentation delivery.

 Learning from Experts – Observe someone skilled in creating and delivering presentations. Note the content and organization of the presentation. What ideas could you use in your presentations? Study the person’s delivery of the presentation. Note the person’s verbal and nonverbal behavior. What does this person do that you could do in your presentations?

Coaching Suggestions for Managers – If you are coaching someone who is trying to develop this competency, you can:

  • Provide opportunities for this person to observe skilled presenters. Discuss what the person noticed in the skilled presenter’s presentations.
  • Help the person plan the organization and content of a presentation. Share the reasons underlying your thinking.
  • Observe the person deliver a presentation and provide specific, constructive feedback, both positive and negative.
  • If you are managing several persons who have opportunities to give presentations, debrief each presentation and ensure that each person receives useful, constructive feedback.
  • Provide opportunities for presentation skills training.

Sample Development Goals

By June 10, I will read How to Present Like a Pro, by Lani Arredodo, and identify a list of ideas to build into my presentation at the Western Marketing Region Meeting.

By June 5, I will have Cindy Spier videotape me rehearsing a presentation, and I will ask her to provide feedback and suggestions for improvement.

By July 10, I will learn to use Microsoft Powerpoint to prepare a sales presentation to Omega Company.

By July 25, I will complete a course on presentation skills.

Books

Artful Persuasion: How to Command Attention, Change Minds, and Influence People, by Harry Mills. New York, NY: AMACOM, 2000.

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need, by Nick Souter & John Boyle. New York, NY: Sterling Publishing Co., Inc., 2007.

Effective Presentation Skills: A Practical Guide For Better Speaking, by Steve Mandel. Ontario, CA: Crisp Publications, 2000.

In The SpotLight, Overcome Your Fear of Public Speaking and Performing, by Janet E. Esposito. Bridgewater, CT: John Wiley & Sons, 2009.

Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts, 3RD Edition, by Tom Sant. New York, NY: AMACOM, 2012.

Persuasive Communication, Second Edition, by James B. Stiff & Paul A. Mongeau. New York, NY: Guilford Publications, Inc., 2003.

Persuasive Writing and Speaking: Communication Fundamentals for Business, by Phyllis Wachob. Stanford, CT: Thomson Learning, 2004.

Speaking With Bold Assurance: How to Become a Persuasive Communicator, by Bert Decker & Hershael W. York. Nashville, TN: Broadman & Holman Publishers, 2001.

The Art of Persuasion: A Practical Guide to Improving Your Convincing Power, by Andrew Gulledge. Lincoln, NE: Universe, Inc., 2004.

The Art of Public Speaking, by Stephen Lucas. New York, NY: McGraw-Hill, 2008.

The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page, by Patrick G. Riley. New York, NY: HarperCollins Publishers, Inc., 2002.

The Shortcut to Persuasive Presentations, by Larry Tracy. North Charleston, SC: BookSurge, LLC, 2003.

Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations, by Spring Asher & Wicke Chambres. Hoboken, NY: John Wiley & Sons, 1998.

Self Study Courses

How to Speak Persuasively. American Management Association. Tel. 800 250-5308.

External Courses

Effective Executive Speaking. Three days. American Management Association. Tel. 877 566-9441.

Expanding Your Influence: Understanding the Psychology of Persuasion. Two days. American Management Association. Tel. 877 566-9441. http://www.amanet.org/training/seminars/Expanding-Your-Influence-Understanding-the-Psychology-of-Persuasion.aspx

Getting Results Without Authority. Three days. American Management Association. Tel. 877 566-9441.

Influencing Skills. Two days. The Hayes Group International, Inc. Tel. 336 765-6764. http://www.thehayesgroupintl.com/workshops/influencing-skills/

Strategies for Developing Effective Presentation Skills. Three days. American Management Association. Tel. 877 566-9441.

Let Us Help You

Workitect is a leading provider of competency-based talent development systems, tools and programs. We use “job competency assessment” to identify the characteristics of superior performers in key jobs in an organization. These characteristics, or competencies, become “blueprints” for outstanding job performance. Competencies include personal characteristics, motives, knowledge, and behavioral skills. Job competency models are the foundation of an integrated talent management system that includes selection, performance management, succession planning, and leadership development. Contact our experienced consultants to learn how we can improve all areas of your talent management processes.

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“How to Do HR Right” – FastCompany

Several years ago, the business magazine FastCompany published an article written by Keith Hammonds, titled “Why We Hate HR”.  It was posted in a previous Workitect blog, “Why Do Some Executives Hate HR?”  Most of the article describes where HR falls short in being an effective contributor to business results. The article also includes a list of five suggestions for improving the effectiveness of the human resource function.

Say the Right Thing. At the grand level, what HR tells employees has to match what the company actually believes; empty rhetoric only breeds discontent. And when it comes to the details of pay and benefits, explain clearly what’s being done and why. For example, asks consultant Dennis Ackley, “When you have a big deductible, do employees understand you’re focusing on big costs? Or do they just think HR is being annoying?”

Measure the Right Thing. Human resources isn’t taken seriously by top management because it can’t demonstrate its impact on the business. Statistics on hiring, turnover, and training measure activity but not value. So devise measurements that consider impact: When you trained people, did they learn anything that made them better workers? And connect that data to business-performance indicators-such as customer loyalty, quality, employee-replacement costs, and, ultimately, profitability.

Get rid of the “Social Workers.” After Libby Sartain arrived as chief people officer at Yahoo, she moved several HR staffers out–some because they didn’t have the right functional skills, but mostly because “they were stuck in the old-school way of doing things.” Human resources shouldn’t be about cutting costs, but it is all about business. The people who work there need to be both technically competent and sophisticated about the company’s strategy, competitors, and customers.

Serve the Business. Human-resources staffers walk a fine line: Employees see them as stooges for management, and management views them as annoying do-gooders representing employees. But “the best employee advocates are the ones who are concerned with advancing organizational and individual performance,” says Anthony Rucci of Cardinal Health. Represent management with integrity and honesty-and back employees in the name of improving the company’s capability.

 Make Value, Not Activity. University of Michigan professor Dave Ulrich, coauthor of The HR Value Proposition (Harvard Business School Press, 2005), says HR folks must create value for four groups: They need to foster competence and commitment among employees, develop the capabilities that allow managers to execute on strategy, help build relationships with customers, and create confidence among investors in the future value of the firm.

Related Reading: Teaching Guide for “Why We Hate HR” published by SHRM, “Why We (Shouldn’t) Hate HR”, HBR by Bill Taylor, June, 2010.

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Why Do Some Executives Hate HR?

Scan 2In August, 2005, the business magazine FastCompany published a thought-provoking article written by Keith Hammonds, titled “Why We Hate HR”.  It was meant to be the viewpoint of non-HR executives at the time. We are re-publishing it here to stimulate an assessment and discussion of the points that were made in the article, points that may have or may not have had a ring of truth nine years ago. We encourage you to post your comments. Do some executives still view the HR function this way? How has HR changed and how does it still need to change?

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IN A KNOWLEDGE ECONOMY, COMPANIES WITH THE BEST TALENT WIN. AND FINDING, NURTURING, AND DEVELOPING THAT TALENT SHOULD BE ONE OF THE MOST IMPORTANT TASKS IN A CORPORATION. SO WHY DOES HUMAN RESOURCES DO SUCH A BAD JOB — AND HOW CAN WE FIX IT?

Well, here’s a rockin’ party: a gathering of several hundred midlevel human-resources executives in Las Vegas. (Yo, Wayne Newton! How’s the 401(k)?) They are here, ensconced for two days at faux-glam Caesars Palace, to confer on “strategic HR leadership,” a conceit that sounds, to the lay observer, at once frightening and self-contradictory. If not plain laughable.

Because let’s face it: After close to 20 years of hopeful rhetoric about becoming “strategic partners” with a “seat at the table” where the business decisions that matter are made, most human-resources professionals aren’t nearly there. They have no seat, and the table is locked inside a conference room to which they have no key. HR people are, for most practical purposes, neither strategic nor leaders.

I don’t care for Las Vegas. And if it’s not clear already, I don’t like HR, either, which is why I’m here. The human-resources trade long ago proved itself, at best, a necessary evil — and at worst, a dark bureaucratic force that blindly enforces nonsensical rules, resists creativity, and impedes constructive change. HR is the corporate function with the greatest potential — the key driver, in theory, of business performance — and also the one that most consistently underdelivers. And I am here to find out why.

Why are annual performance appraisals so time-consuming — and so routinely useless? Why is HR so often a henchman for the chief financial officer, finding ever-more ingenious ways to cut benefits and hack at payroll? Why do its communications — when we can understand them at all — so often flout reality? Why are so many people processes duplicative and wasteful, creating a forest of paperwork for every minor transaction? And why does HR insist on sameness as a proxy for equity?

It’s no wonder that we hate HR. In a 2005 survey by consultancy Hay Group, just 40% of employees commended their companies for retaining high-quality workers. Just 41% agreed that performance evaluations were fair. Only 58% rated their job training as favorable. Most said they had few opportunities for advancement — and that they didn’t know, in any case, what was required to move up. Most telling, only about half of workers below the manager level believed their companies took a genuine interest in their well-being.

None of this is explained immediately in Vegas. These HR folks, from employers across the nation, are neither evil courtiers nor thoughtless automatons. They are mostly smart, engaging people who seem genuinely interested in doing their jobs better. They speak convincingly about employee development and cultural transformation. And, over drinks, they spin some pretty funny yarns of employee weirdness. (Like the one about the guy who threatened to sue his wife’s company for “enabling” her affair with a coworker. Then there was the mentally disabled worker and the hooker — well, no, never mind. . . .)

But then the facade cracks. It happens at an afternoon presentation called “From Technicians to Consultants: How to Transform Your HR Staff into Strategic Business Partners.” The speaker, Julie Muckler, is senior vice president of human resources at Wells Fargo Home Mortgage. She is an enthusiastic woman with a broad smile and 20 years of experience at companies such as Johnson & Johnson and General Tire. She has degrees in consumer economics and human resources and organizational development.

And I have no idea what she’s talking about. There is mention of “internal action learning” and “being more planful in my approach.” PowerPoint slides outline Wells Fargo Home Mortgage’s initiatives in performance management, organization design, and horizontal-solutions teams. Muckler describes leveraging internal resources and involving external resources — and she leaves her audience dazed. That evening, even the human-resources pros confide they didn’t understand much of it, either.

This, friends, is the trouble with HR. In a knowledge economy, companies that have the best talent win. We all know that. Human resources execs should be making the most of our, well, human resources — finding the best hires, nurturing the stars, fostering a productive work environment — just as IT runs the computers and finance minds the capital. HR should be joined to business strategy at the hip.

Instead, most HR organizations have ghettoized themselves literally to the brink of obsolescence. They are competent at the administrivia of pay, benefits, and retirement, but companies increasingly are farming those functions out to contractors who can handle such routine tasks at lower expense. What’s left is the more important strategic role of raising the reputational and intellectual capital of the company — but HR is, it turns out, uniquely unsuited for that.

The author went on to describe four reasons he thought HR was “unsuited”.

1) HR people aren’t the sharpest tacks in the box.

2) HR pursues efficiency in lieu of value.

3) HR isn’t working for you.

4) The corner office doesn’t get HR (and vice versa)

Read the entire article.

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